Categoria: Tendências
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What OpenAI’s Research Reveals About The Future Of AI Search
OpenAI’s usage data reveals ChatGPT nearing mass adoption and redefining search intent, with major implications for marketers and brands. The post What OpenAI’s Research Reveals About The Future Of AI Search appeared first on Search Engine Journal.
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Driving sustainable growth with SEO strategies for SaaS success
Driving sustainable growth with SEO strategies for SaaS success Software as a Service (SaaS) companies can significantly boost their monthly recurring revenue (MRR) through strategic SEO. Implementing targeted SEO techniques helps these businesses achieve sustainable growth by optimizing their online presence. This article delves into how SEO impacts […] The post Driving sustainable growth with…
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How to Master Marketing Storytelling: A Step-by-Step Guide for Busy Brands
How to Master Marketing Storytelling: A Step-by-Step Guide for Busy Brands Marketing messages are far more memorable when delivered through stories than when presented as plain facts. Research shows they can be remembered up to 22 times more often. A study by the Stanford Graduate School of Business […] The post How to Master Marketing…
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Why Horizon and Havas are joining forces in the U.S. market
Horizon and Havas have formed a media joint venture in order to chase larger clients. Together, they hope to exploit market disruption.
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Ad Tech Briefing: PE firms are eyeing take-private deals but Google’s fate casts a shadow
IAS ends Nasdaq run with $1.9B Novacap buyout amid political oversight, with market pressures expected to further M&A.
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A day in the life of Stephanie Wu: How Eater’s EIC uses Slack reminders, a color-coded calendar and Google Docs to stay atop her to-do list
Wu joined the Digiday Podcast for the latest installment of the show’s “Day in the Life” series, in which members of the media and marketing industries share their systems and tips for getting through the average work day.
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’The red line keeps moving’: Advertising creatives have lost the AI ick
As new Kantar study suggests audiences treat AI ads much the same as regular spots, agency creatives are pushing past previous lines in the sand between advertising craft and technology.
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The rise of the creator conglomerate
As creators like Dhar Mann and MrBeast reach new heights in terms of both following and investor interest, today’s creator media companies are evolving into something much larger. They’re rapidly expanding into new business units beyond content production — and hiring experienced executives to lead the charge.
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Digiday+ Research: Unwrapping brands’ 2025 holiday marketing strategies
Digiday+ Research examined which commerce channels are dominating brands’ and retailers’ holiday strategies this year, and how some are moving away from Amazon and looking at other channels heading into Q4.
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Hostinger Makes WordPress Agentic Web-Ready
Hostinger makes WordPress Agentic Web-compatible with one-click Web2Agent. The post Hostinger Makes WordPress Agentic Web-Ready appeared first on Search Engine Journal.