Categoria: Tendências
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Ask An SEO: How Can I Turn Low-Converting Traffic Into High-Value Sessions?
You’ve got traffic but no checkout action. These CRO insights from Kevin Gibbons help you turn clicks into customers without overhauling your entire site. The post Ask An SEO: How Can I Turn Low-Converting Traffic Into High-Value Sessions? appeared first on Search Engine Journal.
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How To Adjust Your Content Strategy for Google’s AI Mode
Struggling to stay visible in Google’s AI-driven search? Learn how to pivot your content strategy for AI Mode and future-proof your brand’s discoverability.
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Google’s Trust Ranking Patent Shows How User Behavior Is A Signal
Google’s trust ranking patent suggests that user behavior can influence how search results are ranked. The post Google’s Trust Ranking Patent Shows How User Behavior Is A Signal appeared first on Search Engine Journal.
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In the age of AI Overviews, Tripadvisor wants to be the destination
AI is changing search — Tripadvisor wants to change with it.
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Digiday+ Research: More than half of marketers invest in TV and streaming, with an eye on impressions and branding
The majority of marketers are directing ad spend toward TV, with a focus on ads that drive impressions and branding.
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Inside Kristi Argyilan’s RMN playbook: Lessons from the ‘godmother’ of retail media
Uber’s global head of advertising Kristi Argyilan says the future of retail media hinges on real-time relevance, brand differentiation, and breaking free from a one-size-fits-all playbook.
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Ad Tech Briefing: Start-ups are now table stakes for the future of ad tech
Scaled ad tech companies need to maintain relationships with startups, when the sector is experiencing ongoing disruption due to AI.
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Google: Many Top Sites Have Invalid HTML And Still Rank
Most top-ranking websites fail HTML validation. Google explains why perfect code isn’t required, and what matters instead. The post Google: Many Top Sites Have Invalid HTML And Still Rank appeared first on Search Engine Journal.
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How leading publishers use data to refine subscription and ad strategies
Michael Silberman, evp of media strategy, Piano Between AI search summaries and declining referrals from social media, publishers are feeling the pressure when it comes to site traffic. Piano’s data backs this up: Between 2022 and 2024, benchmark data across Piano clients found that traffic growth was fairly flat — it increased by only 5%.
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DeepSeek App Faces Ban In Germany For Illegal Transfer Of User Data
Germany is pursuing a ban on DeepSeek due to alleged illegal transfers of user data to China. The post DeepSeek App Faces Ban In Germany For Illegal Transfer Of User Data appeared first on Search Engine Journal.