Categoria: Tendências
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Still spending, still nervous: the paradox of Q4 advertising
In a precarious economy, marketers opt for controlled risk.
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When it comes to Perplexity’s ad business, the platform is at a crossroads
The departure of Perplexity’s ads chief Taz Patel underscores a broader identity question the AI platform has yet to resolve.
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DEI work continues – if covertly – people managers emphasize
Companies are grappling with how to preserve the essence of DEI work under changed circumstances.
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How Mars decides where to spend its retail media dollars
Ron Amram, the senior director of global media for Mars, gave a glimpse at the company’s playbook for selecting which retail media network partners.
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WordPress Versus Everyone: The Top CMS For Core Web Vitals
WordPress Core Web Vitals performance is compared and ranked against five other content management systems. The post WordPress Versus Everyone: The Top CMS For Core Web Vitals appeared first on Search Engine Journal.
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Google Expands YMYL Guidelines To Cover Election & Civic Content
Google updated its quality rater guidelines to treat election and voting info as YMYL. See what changed and how to align civic content. The post Google Expands YMYL Guidelines To Cover Election & Civic Content appeared first on Search Engine Journal.
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What to consider when selecting AI optimization software?
What to consider when selecting AI optimization software?
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What are real-world applications of AI optimization software in digital marketing?
What are real-world applications of AI optimization software in digital marketing?
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How does AI optimization software boost results?
How does AI optimization software boost results?
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What are some essential AI optimization tools for digital marketers?
What are some essential AI optimization tools for digital marketers?