Categoria: Tendências

WP Engine filed a Second Amended Complaint against Automattic and Matt Mullenweg, putting six claims against them back into play. The post WP Engine Vs Automattic & Mullenweg Is Back In Play appeared first on Search Engine Journal.

Amazon’s ad dominance grows as its DSP swallows more of the open web.

A partnership between FAST provider and DSP Viant extends targeting capabilities for spoiled-for-choice advertisers.

There are new levers for publishers to test in the AI era. While they’re still far from holding the upper hand, compared to a year ago, the outlook no longer looks quite so bleak.

The era of avoiding controversy is over. Brands are returning to politicized platforms and news content, armed with better tech, tighter budgets, and a new understanding of what brand safety really means.

Microsoft shares guidance on optimizing content for AI search, including structure, formatting, schema markup, and common mistakes that can harm visibility. The post Microsoft Explains How To Optimize Content For AI Search Visibility appeared first on Search Engine Journal.

Google will replace AdSense’s Ad Networks block with an Authorized Buyers control on Nov. 6, allowing new buyers by default and preserving existing blocks. The post Google AdSense Replaces Ad Networks With Authorized Buyers appeared first on Search Engine Journal.

Beyond an ad quality problem, advertisers have an attention problem.

Google rewards intent, not volume. Build SEO strategies around customer actions that move the business forward. The post How To Build SEO Strategies Around Real Customer Behavior appeared first on Search Engine Journal.

SEO underperforms when capable teams face hidden barriers like turf wars, outdated workflows, and weak accountability. The post The 5 Hidden Organizational Forces That Undermine Enterprise SEO appeared first on Search Engine Journal.