Categoria: Tendências

See how to measure and grow your brand’s visibility in ChatGPT, Google AI, and more using Semrush. Follow this step-by-step guide to get started.

The Financial Times is building an AI that doesn’t just know who will pay — it’s learning who will stay. 

As AI content continues to rise, the industry is trying to define the best strategies to manage risk around it.

While 75% of men believe career development opportunities are equal, only 60% of women share that view.

The Sun is building an AI agent for its programmatic advertising business, spurred by recent developments from the buy-side.

This week’s Future of TV Briefing looks at a spate of recent studies that illustrate the out-of-whack supply-demand dynamics in the streaming ad market.

We explore recent data illustrating the search dilemmas facing marketers — and the potential solutions.

An IAB report finds AI speeds discovery but adds steps, sending shoppers to retailers, search, reviews, and forums to verify details before buying. The post Trust In AI Shopping Is Limited As Shoppers Verify On Websites appeared first on Search Engine Journal.

Learn why an audit is essential for addressing the AI visibility gap and driving organic traffic to your site. The post The AI Search Visibility Audit: 15 Questions Every CMO Should Ask appeared first on Search Engine Journal.

This year’s winners of the Digiday AI Awards demonstrate how artificial intelligence is reshaping industries through accessibility, accountability and innovation. From making complex tools available to broader audiences, to establishing ethical standards and transparency, these organizations are defining what responsible AI looks like in practice. The work of the winners shows that AI is driving