Categoria: Tendências
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Nielsen’s RealEyes partnership offers an outcomes measurement solution
Nielsen announced the first of a few moves toward determining outcomes in media consumption, as the industry aims to get a better idea of what advertising actually works rather than just whether viewers saw the ads
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Mythbusted: American Eagle and Dunkin’ and the risk of ignoring cultural context in ads
American Eagle has joined the increasingly long list of brands that somehow didn’t see it coming.
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As YouTube Shorts reaches 200 billion views, advertisers increase their investment
In Q2 2025, Shorts averaged over 200 billion daily views, and ad dollars typically follow attention.
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How tariffs have upended the back-to-school season
Consumers are more concerned about finding the best deal than they were a year ago, according to recent consumer surveys.
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What talent booker Joanna Jordan can teach about leading in media transformation
Whether it was Netflix transforming to content powerhouse or a Hollywood labor disputes fueling the creator economy, Jordan has found herself ahead of the curve.
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WordPress AI Engine Plugin Vulnerability Affects Up To 100,000 Websites
A vulnerability in the AI Engine WordPress plugin, installed on 100,000+ websites, could allow attackers to upload malicious files. The post WordPress AI Engine Plugin Vulnerability Affects Up To 100,000 Websites appeared first on Search Engine Journal.
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WooCommerce Customer Review Plugin Vulnerability Affects 80,000+ Sites
Advisory issued for stored XSS vulnerability in WooCommerce review plugin affecting up to 80,000 websites The post WooCommerce Customer Review Plugin Vulnerability Affects 80,000+ Sites appeared first on Search Engine Journal.
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PPC Audience Strategy: Targeting Vs. Observation (With Examples)
Audience settings in Google Ads aren’t set-and-forget. Use this guide to fine-tune “Targeting” and “Observation” for better results. The post PPC Audience Strategy: Targeting Vs. Observation (With Examples) appeared first on Search Engine Journal.
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Vulnerability Uncovered In Wix Vibe Coding Platform
A cloud security company discovered a serious flaw in Wix’s vibe coding platform that left apps vulnerable to being compromised. The post Vulnerability Uncovered In Wix Vibe Coding Platform appeared first on Search Engine Journal.
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Should I Still Invest In SEO? (Yes, But Not In The Old Way)
Search is evolving fast, but SEO still delivers compounding returns. Why cutting back now could cost brands more than they think. The post Should I Still Invest In SEO? (Yes, But Not In The Old Way) appeared first on Search Engine Journal.
