Categoria: Tendências
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Tariff whiplash throws a wrench in brands’ supply chain diversification plans
Trump’s unpredictable tariff hikes are derailing brands’ supply chain diversification efforts, leaving companies struggling to plan amid volatile trade policy.
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Confessions: Inside a marketing executive’s ‘intimate, complicated’ relationship with AI
This person’s story illuminates the complex psychological and professional dynamics many workers are experiencing but rarely talk about.
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In AI and data, WPP Media revives a playbook it thinks it can finally win
It’s a line that’s been making the rounds with clients in the U.S. and the U.K. for months, ad execs told Digiday.
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Media Briefing: Amazon’s off-site ad push is becoming publishers’ post-cookie playbook
Amazon is fast becoming a partner du jour for publishers: a kind of post-cookie data wingman that’s helping them monetize the approximate 70 percent of the open web that’s now unaddressable.
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Google Gemini Adds Personalization From Past Chats
Google’s Gemini now personalizes replies from past chats and adds Temporary Chats, rolling out now with controls you can manage. The post Google Gemini Adds Personalization From Past Chats appeared first on Search Engine Journal.
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OpenAI Brings GPT-4o Back For Paid ChatGPT Users
OpenAI restores GPT-4o to the ChatGPT picker for paid users and promises advance notice on future deprecations. The post OpenAI Brings GPT-4o Back For Paid ChatGPT Users appeared first on Search Engine Journal.
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Building video strategies beyond CTV
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
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YouTube Lets Creators Pick Exact CTAs In Promote Website Ads
YouTube’s Promote tool now lets you choose specific calls to action for website traffic campaigns, like “Book now” or “Get quote.” The post YouTube Lets Creators Pick Exact CTAs In Promote Website Ads appeared first on Search Engine Journal.
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From Ranking To Reasoning: Philosophies Driving GEO Brand Presence Tools
Two distinct approaches are shaping how brands show up in AI responses: prompt tracking or entity influence. Which school of thought makes the cut? The post From Ranking To Reasoning: Philosophies Driving GEO Brand Presence Tools appeared first on Search Engine Journal.
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AI Search Changes Everything – Is Your Organization Built To Compete?
Ranking without representation means you’re invisible. Bill Hunt outlines how to restructure for AI Overviews, entity alignment, and competitive visibility. The post AI Search Changes Everything – Is Your Organization Built To Compete? appeared first on Search Engine Journal.