Categoria: Tendências
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A shorter shopping window complicates retail’s already challenging holiday season
This season, retailers and shoppers alike are contending with a shorter holiday shopping window — on top of tariffs, waning consumer sentiment and recession fears.
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Backlash grows against AI slop, but marketers remain unfazed
Marketers dismiss the rise of “AI slop” backlash, betting that authenticity and quality will ultimately engage audiences.
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Inside The Atlantic’s AI bot blocking strategy
The Atlantic’s CEO explains how it evaluates AI crawlers to block those that bring no traffic or subscribers, and to provide deal leverage.
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The AI traffic cliff is proving why revenue resilience matters
Tom Pachys, co-founder and CEO, EX.CO Publishers don’t face small shifts in trends like other industries do. Instead, they’re weathering a relentless wave of changes: algorithm shifts, SEO overhauls, Google cookie deprecation, made-for-advertising sites, ad tech commoditization. Once, search traffic was a dependable faucet. Now, AI-powered zero-click summaries have rerouted that stream. Organic visits can
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New Data Finds Gap Between Google Rankings And LLM Citations
A new report compares Google rankings with citations from ChatGPT, Gemini, and Perplexity, showing different overlap patterns. The post New Data Finds Gap Between Google Rankings And LLM Citations appeared first on Search Engine Journal.
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Google’s Old Search Era Is Over – Here’s What 2026 SEO Will Really Look Like
This year’s SEO Trends ebook translates SEO expertise into the practical, high-impact strategic guidance marketers need for 2026. The post Google’s Old Search Era Is Over – Here’s What 2026 SEO Will Really Look Like appeared first on Search Engine Journal.
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Why CTV’s evolution has made the home screen the place where discovery meets intent
Craig Chinn, svp of advertising sales, Americas, TiVo Advertisers know better. And yet, they can’t resist the nostalgic temptation to view CTV simply as linear TV, albeit with faster, bigger distribution pipes. Nearly half of viewers power on their televisions without knowing what they’ll watch. This moment of openness represents valuable real estate in modern
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How AI Face Swap Reduces Production Time for High-Volume Social Media Campaigns
How AI Face Swap Reduces Production Time for High-Volume Social Media Campaigns Social media campaigns have grown incredibly fast, not only in scale but also in the demands placed on marketers. Brands now operate on platforms where content must be relevant, visually engaging, and posted frequently. The days […] The post How AI Face Swap…
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Digital Equity Is Brand Equity: Don’t Lose Search Visibility In a Merger
Bill Hunt outlines how proactive digital integration prevents post-acquisition visibility loss and turns M&A into a driver of growth. The post Digital Equity Is Brand Equity: Don’t Lose Search Visibility In a Merger appeared first on Search Engine Journal.
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Adobe To Acquire Semrush In $1.9 Billion Cash Deal
Adobe is buying Semrush in a $1.9 billion all-cash deal and adding the platform to Adobe Experience Cloud and its AI marketing stack. The post Adobe To Acquire Semrush In $1.9 Billion Cash Deal appeared first on Search Engine Journal.