Categoria: Tendências

February’s Big Game carries a big price tag for streaming inventory, and buyer need to double down. Still, it hasn’t put marketers off investing.

ChatGPT ads are coming, and publishers fear they’ll be underwriting OpenAI’s ad business while losing control over distribution and dollars.

Any thin hope marketers had that 2026 might calm the turbulence of last year didn’t survive January, as political shocks, platform upheaval and fresh economic jitters piled new uncertainty onto an already fragile market. Nobody expected serenity to be clear. The hope was for a more predictable kind of chaos: slower regulatory fights, fewer sudden

TikTok Shop’s move to end independent shipping is pushing some U.S. brands to scale back or exit the platform.

Learn how information retrieval impacts SEO strategies, making content easier to understand and retain for users. The post Information Retrieval Part 1: Disambiguation appeared first on Search Engine Journal.

Social Channel Insights in GSC point to a broader shift where search validation increasingly follows social-driven discovery. The post Social Channel Insights In Search Console: What It Means For Social & Search appeared first on Search Engine Journal.

Google says it’s exploring new controls that would let websites opt out of AI search features specifically, as the UK CMA opened a regulatory consultation. The post Google May Let Sites Opt Out Of AI Search Features appeared first on Search Engine Journal.

Marie Haynes explains why Google’s AI ranking systems prioritize user satisfaction over vector optimization, based on insights from the DOJ vs. Google trial. The post What If User Satisfaction Is The Most Important Factor In SEO? appeared first on Search Engine Journal.

Learn how to choose keywords using competitor and SERP analyses and how to prioritize them with metrics.