Categoria: Tendências

As marketing teams struggle with a lack of strategy and tools according to research, Boston-based Boathouse has hired someone to fill that gap.

This week’s Future of TV Briefing looks at how the streamer’s expanded ad targeting and measurement options has resulted in increased advertiser spending.

Brands hoping to improve their performance in zero-click search and LLM chatbot results are focusing on the video platform.

After the Supreme Court struck down Trump’s tariffs, brands welcomed the relief but say ongoing trade uncertainty and unanswered questions about refunds are keeping business decisions on hold.

Podcasting may be racing into video, but more listeners still prefer audio — leaving publishers caught between hype and habit.

Between struggling to be remembered in a sea of ads overwhelming consumers and guaranteeing actual people see an ad, many advertisers continue to battle with ad fatigue, low recall, fraud and more. However, one environment has proved a standout: in-flight advertising. In-flight advertising offers the advantages of OOH and digital, delivering messages directly to a

Ran Avrahamy, CMO, AppsFlyer For more than a decade, CMOs have been told that better technology would finally solve their measurement problems. First, the solution was attribution. Then it was omnichannel dashboards. Now it’s AI. But the uncomfortable truth many marketing leaders have discovered in real time is that AI hasn’t fixed measurement. It has

Don’t let AI SEO fail in the boardroom. Align leadership, metrics, and ownership before scaling tactics. The post AI-SEO Is A Change Management Problem appeared first on Search Engine Journal.