Categoria: Tendências

Stagwell spelled out a growth strategy that feels both familiar to the holding company model — and yet altogether different in partners and principal media approach.

Daily Mail’s clickthroughs drop 80–90% when Google AI Overviews appear, but traffic impact remains minimal due to strong direct traffic.

Agencies and brands are hiring developers who can bring pragmatism to their AI agent efforts. They’re up against a lot of competition for that talent.

AI is transforming industries just as influencer deals reshape the creator economy. Yet IP and copyright law remain stuck in the past.

While the World Cup is more than seven months away, tickets are already on sale, and brands are getting involved now.

The company made its name by disrupting ride-hailing with a fairness-first model.

If your business depends on local traffic, this audit checklist highlights where to focus for stronger visibility in both organic and AI search. The post How To Do A Complete Local SEO Audit: 11-Point Checklist appeared first on Search Engine Journal.

Google Ads has transformed from a simple PPC tool into an AI-driven ecosystem. Here’s how 25 years of evolution reshaped the marketer’s playbook. The post 25 Years Of Google Ads: Was It Better Then Or Now? appeared first on Search Engine Journal.