Categoria: Tendências

Turn fragmented SERPs and AI summaries into an advantage by building a brand structure that search engines and users can trust. The post How Search Engines Tailor Results To Individual Users & How Brands Should Manage It appeared first on Search Engine Journal.

Google Ads quietly implements a powerful multimodal AI that improves Google’s ability to catch fraudulent advertisers. The post Google Ads Using New AI Model To Catch Fraudulent Advertisers appeared first on Search Engine Journal.

Uncover insights on the state of AEO as AI-driven discovery reshapes strategies for enterprise organizations in 2026. The post The State of AEO & GEO in 2026 [Webinar] appeared first on Search Engine Journal.

This week’s Future of TV Briefing looks at the trends and developments that will shape the TV, streaming and digital video industry in 2026.

The partnership brings together Acxiom data, Omni insights and Roku audience info through Amazon Ads to help solve for better camapign frequency management.

Digiday’s annual AI report explores how marketers are navigating the opportunities and challenges AI brings as it becomes an indispensable piece in their toolkits.

Crisis, culture and cost pressures are reshaping the modern CMO into a revenue-driven strategist uniting marketing, communications and finance.

With fierce competition from Google et al, the clock is ticking for the AI company to launch its ad business.

A Guardian investigation says health experts found misleading information in Google’s AI Overviews for some medical searches. Google disputes the findings. The post The Guardian: Google AI Overviews Gave Misleading Health Advice appeared first on Search Engine Journal.

Matthew Griffiths, svp of technology, Audigent, a part of Experian Marketers have long pursued personalization as the path to relevance. Yet even the most sophisticated targeting often misses the moment. A traveler might search for a weekend getaway and still see travel ads weeks later, long after returning home. The data was right. The timing