Categoria: Tendências
-
Why Is Organic Traffic Down? Here’s How To Segment The Data
A strategic framework for diagnosing organic traffic drops by separating tracking, brand, and SEO issues through smart data segmentation. The post Why Is Organic Traffic Down? Here’s How To Segment The Data appeared first on Search Engine Journal.
-
What Are Entities & Why Do They Matter for SEO?
An entity is anything with a unique identity and can be clearly defined, such as a place, person, or concept.
-
10 Best AI Content Marketing Tools for 2026 (Tried & Tested)
The best AI content marketing tools include Semrush‘s AI Visibility Toolkit and ChatGPT.
-
How To Use UTM Codes To See Where Your Traffic Really Comes From
How To Use UTM Codes To See Where Your Traffic Really Comes From You are probably already sharing links everywhere: in newsletters, social posts, ads, partner content, and maybe even WhatsApp or SMS. Traffic shows up in Analytics, but the story is fuzzy: “social”, “email”, “direct” and […] The post How To Use UTM Codes…
-
Ad Tech Briefing: Platforms’ measurement transparency moves into view
Zefr plans to make viewability free to advertisers in the industry’s walled gardens amid growing calls for more thorough verification.
-
WTF is AI citation tracking?
Publishers are tracking AI citations to understand visibility, attribution gaps and referral traffic in these tools and platforms.
-
Why 2026 could be Snap’s biggest year yet – according to one exec
Snap’s senior director of product marketing, Abby Laursen talked to Digiday about its campaign automation plans for 2026.
-
‘A trader won’t need to leave our platform’: PMG builds its own CTV buying platform
The platform, called Alli Buyer Cloud, sits inside PMG’s broader operating system Alli. It’s currently in alpha testing with three clients.
-
The case against AI agents for programmatic ad buying
Hallucination and latency are two main reasons against incorporating AI agents in programmatic ad buying, though there’s still a place for AI agents in programmatic workflows.
-
Nexxen is latest programmatic player to widen TV’s live sports window
The DSP/SSP company wants to make it easier for buyers to funnel budgets from smaller brands into live sports TV ad avails.