Categoria: Tendências

Why Google’s recently finished Spam Update could be the beginning of something bigger that is yet to come. The post Google’s March Spam Update Felt Muted But May Signal Bigger Changes appeared first on Search Engine Journal.

The company’s latest business campaign aims to make the point that the app sees itself as a top tier platform for advertisers, where the full funnel can happen within one experience.

Google recently added Google-Agent to its user-triggered fetchers documentation, hinting at the future.

With no sign of search traffic returning, publishers are doubling down on subscriptions to build direct reader revenue — but it’s not easy.

Lowe’s is actively implementing AI to improve the customer shopping experience and to assist employees in asking difficult questions.

This story was originally published on sister site, Glossy. Reddit is leaning further into shopping at a moment when beauty discovery is being reshaped by how consumers search, ask and validate information online. At Shoptalk 2026, the company introduced new tools tied to its Dynamic Product Ads business, including Collection Ads that combine lifestyle imagery

Google Analytics launched Scenario Planner and Projections to help advertisers forecast performance, optimize budgets, and plan cross-channel media spend more strategically. The post Google Analytics Launches Scenario Planner and Projections appeared first on Search Engine Journal.

Nearly half of publisher search traffic has disappeared post-AI Overviews, raising urgent questions about how content gets funded next. The post Half Your Traffic Left. The SEO Industry Sent Thoughts and Frameworks appeared first on Search Engine Journal.

Marketing leaders are grounding SEO in zero- and first-party data to better align content with real-world customer behavior and needs. The post How Zero-Party & First-Party Data Can Fuel Your Intent-Based SEO Strategy appeared first on Search Engine Journal.