Categoria: Tendências
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Future of Marketing Briefing: The case for and against an agency subscription remuneration model
The real problem subscriptions solve isn’t pricing its cost absorption. As AI moves from pilot to scale, agencies are racking up real expenses.
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The case for and against publisher content marketplaces
The debate isn’t whether publishers want marketplaces. It’s whether the economics support them.
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Footwear brands navigate uncertainty after latest tariffs flip-flop
Some 99% of footwear sold in the U.S. today is imported, according to the Footwear Distributors and Retailers of America.
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Why Edward Jones’ agentic AI trial comes with limits
Edward Jones tests agentic AI to drive marketing productivity, taking a measured approach as it stops short of full automation.
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Google Explains Why Its Crawler Ignores Your Resource Hints
Google’s Gary Illyes clarifies why resource hints do not influence Googlebot’s crawling behavior, and notes that HTML validity is not a ranking factor. The post Google Explains Why Its Crawler Ignores Your Resource Hints appeared first on Search Engine Journal.
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Joost de Valk Exits Federated WordPress Repository Project
Lack of support for an independent WordPress plugin and theme repository leads Joost de Valk to step away. The post Joost de Valk Exits Federated WordPress Repository Project appeared first on Search Engine Journal.
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How to Find AI Visibility Gaps with Semrush
Follow this practical guide to identify and close the AI visibility gaps where your competitors are winning.
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When Google Is No Longer A Verb: Search Becoming Infrastructure
Search isn’t disappearing, but the habit is changing. This article breaks down why agents are replacing browsing with delegation. The post When Google Is No Longer A Verb: Search Becoming Infrastructure appeared first on Search Engine Journal.
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We’re Bringing The SEJ Newsroom To You, Live [Free Event]
We’re bringing the SEJ newsroom to a screen near you. On March 11 from 12–3pm ET, we’ve gathered our own search experts, alongside some very special guests, to help you master AI search visibility this year. This is SEJ Live, a new series we’ve been building behind the scenes, and I couldn’t be more excited…
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Rising demand for principal media buying underpins WPP’s turnaround plan
The agency giant is retooling its business to make better use of its collective tonnage in media, creative and tech.
