Categoria: Tendências

Ads have arrived in ChatGPT. The Knot is one of the first brands to try them, and is figuring out the rules as it goes.

Retailers say fraudsters are increasingly using AI tools to generate fake damage photos, receipts and documentation to claim refunds.

Token costs pose questions for under-pressure agency pricing models. Are they a line item, a cost center — or an opportunity?

Meta added a new agentic AI tool to its Ads Manager in February. Buyers have been cautiously probing its potential use cases.

Google’s landing page generator patent is limited to low conversion shopping pages, product feeds and advertising. The post Google AI Generated Landing Page Patent Is Limited To Shopping & Ads appeared first on Search Engine Journal.

New data finds AI Overviews often cite sources beyond page one. Fan-out queries may help explain why, and YouTube appears frequently in citations. The post Google AI Overview Citations From Top-Ranking Pages Drop Sharply appeared first on Search Engine Journal.

Google updated its Image SEO and Discover documentation to explain how schema markup and the og:image meta tag influence thumbnail selection. The post Google Clarifies How It Picks Thumbnails For Search, Discover appeared first on Search Engine Journal.

Brian Gleason, CEO, Seedtag For more than two decades, digital advertising has relied on identity graphs, behavioral tracking and demographic modeling to target consumers. Precision meant knowing a user’s past behavior. Relevance meant predicting what they might do next based on what they had already done. Campaigns were designed around the “who” because that was