Categoria: Tendências
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The rise of deep research: How agencies are using AI for strategy, content and client pitches
Agencies are exploring new AI-powered research tools to streamline workflows and supercharge insights.
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Why retail media is still grappling with definition and spending uncertainties
When it comes to RMNs, the only certainty is uncertainty. Amie Owen, chief commerce officer at Kinesso, unpacks why that’s the case.
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Marketing Briefing: Marketers expect budgets to be cut this quarter as tariff consequences set in
Marketers, already under pressure, will likely zero in on the effectiveness of their marketing spend to weather the storm.
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Media Buying Briefing: What’s going on with the holding companies in India?
All the holding companies have been interrogated as a result of guidelines that were issued by the ad agency association as well as the broadcasters’ association. What’s unclear is what Indian authorities are looking for.
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Some news publishers see resurgence of Facebook referral traffic, but aren’t sure what to make of it
After years of lamenting about the decimation of Facebook referral traffic, some publishers are starting to see that traffic return this year.
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Maybe this time, they’ll get lucky: Why marketers believe in mascots again
Amidst the culture wars and economic uncertainty, more brands are turning to mascots to stand out in a crowded marketplace.
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Shopify CEO’s Memo Marks A Pivotal Moment For AI In The Workplace
Shopify CEO’s memo mandating AI for virtually everything marks a pivotal moment in how AI is used by workers and entrepreneurs The post Shopify CEO’s Memo Marks A Pivotal Moment For AI In The Workplace appeared first on Search Engine Journal.
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Google Chrome Adds New Tools For Better Mobile Testing
Google Chrome DevTools now offers CPU throttling calibration to better simulate real-world mobile performance. The post Google Chrome Adds New Tools For Better Mobile Testing appeared first on Search Engine Journal.
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Google Adds Image Search To AI Mode, Expands To More Users
Google AI mode now understands images, allowing you to upload photos and ask questions about them. AI Mode is rolling out to more people. The post Google Adds Image Search To AI Mode, Expands To More Users appeared first on Search Engine Journal.
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Google Maps Gets An Upgrade To Combat Fake Reviews
Google Maps content moderation now uses Gemini to detect fake reviews and suspicious profile edits. Learn how these new tools protect businesses. The post Google Maps Gets An Upgrade To Combat Fake Reviews appeared first on Search Engine Journal.