Categoria: Tendências

Hyundai’s CMO explains how the automaker put its latest tariff-tinged ad on the road in just a week.

As the trade war escalates, social media narratives about how goods are made is pressuring brands to increase transparency.

Find out how to develop a powerful PPC for SaaS strategy that aligns with complex buying processes and high competition. The post How To Plan PPC Campaigns For SaaS Marketing & Think Strategically appeared first on Search Engine Journal.

Survey shows increasing integration of AI into ecommerce workflows for wins in conversion optimization, content, and technical SEO The post SEOFOMO Survey Shows How Ecommerce SEOs Use AI In 2025 appeared first on Search Engine Journal.

Google’s John Mueller critiqued the use of LLMs.txt and compared its utility to the useless keyword meta tag The post Google Says LLMs.Txt Comparable To Keywords Meta Tag appeared first on Search Engine Journal.

Google’s ad tech monopoly has been ruled illegal by a federal judge. Learn how this ruling may affect publishers and advertisers. The post Google Found Guilty of Illegal Ad Tech Monopoly in Court Ruling appeared first on Search Engine Journal.

However, the DOJ failed to prove Google monopolized ad network market.

This State of the Industry report, sponsored by Optable, examines how publishers and media owners are enhancing data monetization strategies while navigating privacy regulations, advancing targeting capabilities and embracing new opportunities for data collaboration. As digital advertising navigates the loss of third-party data signals, the tools and tactics for targeting, measurement and privacy compliance are