Categoria: Tendências

Earnings season has returned and with it a familiar exercise in managing uncertainty for advertising and media CEOs.

LG Ad Solutions wants to make the home screen the main gateway to streaming to claim a greater slice of the ad dollars flowing through CTV.

Creators believe that anyone who posts about a recession in 2025 should be ready to handle potential backlash.

Marketers are looking for areas to cut their ad budgets and push for flexibility, but influencer marketing has been spared.

SEO or PPC: Which is better for your business? Understand the trade-offs and advantages to make an informed decision. The post SEO Vs. PPC: What’s The Best Strategy For Your Business? appeared first on Search Engine Journal.

Thanks to LLMs, marketers can now turn tasks into code, automating reports, ad scripts, and workflows with zero programming skills. The post LLMs That Code: Why Marketers Should Care (Even If You’ve Never Touched An IDE) appeared first on Search Engine Journal.

Brandtech Group’s Jellyfish digital marketing agency has chosen to build generative AI tools to help advance search and SEO — drilling deeply into agentic efforts on behalf of clients.

As marketers eye performance levers and lower-funnel investment, ad spending on Amazon is rising further.

Small businesses are having to rewrite their marketing playbooks, navigating tariffs, economic uncertainty and a possible recession.