Categoria: Tendências
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The Content Moat Is Dead. The Context Moat Is What Survives
Well-written guides are no longer enough. This analysis shows why AI visibility now depends on publishing irreplaceable context. The post The Content Moat Is Dead. The Context Moat Is What Survives appeared first on Search Engine Journal.
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What Can Log File Data Tell Me That Tools Can’t? – Ask An SEO
Take a deeper look at crawl behavior, bot verification, and technical SEO signals through log file analysis. The post What Can Log File Data Tell Me That Tools Can’t? – Ask An SEO appeared first on Search Engine Journal.
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Google: 404 Crawling Means Google Is Open To More Of Your Content
Google’s John Mueller implies that Googlebot crawling 404 pages is a positive sign about that site’s content. The post Google: 404 Crawling Means Google Is Open To More Of Your Content appeared first on Search Engine Journal.
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How to Turn Your Written Content Into Short-Form Video With AI
How to Turn Your Written Content Into Short-Form Video With AI Why Text-First Marketers Are Sitting on an Untapped Video Library Every blog post, social caption, and email sequence you have already written contains the raw material for dozens of short-form videos. Most marketers treat written content and […] The post How to Turn Your…
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Brands turn niche news creators into a new earned media engine
Brands are shifting earned media strategies to tap niche news creators on social platforms.
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Media Briefing: What to expect at the Digiday Publishing Summit, March 2026 edition
Execs from The Atlantic, Arena Group, Bloomberg, Business Insider, The Guardian, New York Post, People Inc., Washington Post, and more, will share their strategies on everything from zero-click audience strategy, to AI licensing deals and RAG readiness, to how they’re embracing creator strategies to help boost engagement with younger audiences.
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The real winners of March Madness? Brands that move fast on NIL deals
Companies across sectors, from footwear to personal care, are racing to sign college basketball players.
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Cloudflare’s compliant crawler highlights tension – and opportunity – in the emerging AI content market
Cloudflare faces tension in its new role: sitting in the middle between publishers and AI companies while balancing trust, control and monetization.
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How new infrastructure, like the Model Context Protocol, is reshaping marketing workflows
AI agents are now becoming central to marketing workflows. These agents are designed to handle manual, repetitive and time-consuming work, executing tasks inside systems like CRMs, analytics environments and marketing automation tools. However, agentic AI requires a strong foundation to deliver value. According to Deloitte, nearly 60% of AI leaders and representatives cite their primary
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How To Build An SEO Commissioning Workflow: From Tickets To Requirements
Future-ready organizations shift SEO upstream, defining discoverability requirements before content, templates, and platforms go live. The post How To Build An SEO Commissioning Workflow: From Tickets To Requirements appeared first on Search Engine Journal.