Categoria: Tendências

Salesforce says Data Cloud and Agentforce are driving growth of AI agents across marketing, sales and customer services.

Different sellers are asserting differing visions of how to best advertise on Roblox. The debate has made some brands wary of buying.

Google’s Gary Illyes explains how web standards benefit SEO, focusing on the differences between robots.txt and sitemaps. The post Why Do Web Standards Matter? Google Explains SEO Benefits appeared first on Search Engine Journal.

AI adoption among businesses has reached 78%, and costs have dropped 280 times. See more highlights from Stanford’s 2025 AI Index report. The post AI Use Jumps to 78% Among Businesses As Costs Drop appeared first on Search Engine Journal.

Google Analytics adds new data quality features to help track campaigns and overcome privacy limitations. The post Google Analytics Adds New Features For Privacy-Era Tracking appeared first on Search Engine Journal.

OpenAI may seek to acquire Chrome if it’s split from Google in the ongoing antitrust proceedings. The post OpenAI Expresses Interest In Buying Chrome Browser appeared first on Search Engine Journal.

Google’s antitrust trial enters the remedies phase, with the DOJ seeking Chrome breakup and AI restrictions. The post DOJ’s Google Search Trial: What If Google Must Sell Chrome? appeared first on Search Engine Journal.

This year’s Digiday Content Marketing Awards finalists showcase the companies and campaigns successfully using content to modernize media and marketing. The standout campaigns reveal how brands are leaning into storytelling to foster emotional connection, while embracing interactivity and collaboration to deepen audience engagement.  From integrating shoppable content to tailoring experiences for niche communities, marketers are

The winners of this year’s Digiday Streaming and Video Awards — formerly the Digiday Video and TV Awards — found success by focusing on personal stories and meaningful experiences to foster connections and drive brand affinity. Advertisers also demonstrated a commitment to innovation, leveraging emerging technologies such as enhanced in-scene advertising to improve user experiences.