Categoria: Tendências
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Publicis vs. The Trade Desk isn’t really about transparency – it’s about who gets the margin
As audit fallout escalates, the deeper conflict points to a structural power shift in programmatic advertising.
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What happens when agency execs negotiate against AI agents
I created a game that has AI agents represent buyers and sellers in an ad deal. Then I asked Wpromote’s Skyler McGill and Butler/Till’s Ryan Lammela to test it out.
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Joint signings highlight growing convergence between creator and Hollywood agencies
What a spate of joint signings between Reign Maker Group and Paradigm Talent Agency tells us about diversifying talent and owning media in the creator economy.
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Alibaba targets $100B in AI and cloud revenue over 5 years as its vision for the agentic era comes into focus
During its latest quarterly earnings report on Thursday, Alibaba reported revenue that fell below analyst expectations.
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Google Tested AI Headlines In Discover. Now It’s Testing Them In Search
Google is testing AI headline rewrites in Search using similar language to the earlier Discover test that became a feature. The post Google Tested AI Headlines In Discover. Now It’s Testing Them In Search appeared first on Search Engine Journal.
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Top 3 Video Production Services in Florida for Commercial Projects
Top 3 Video Production Services in Florida for Commercial Projects High-quality video content is one of the new tools available to businesses that they can use to attract attention and increase their online presence. Whether for brand commercials or promotional campaigns, professional video production is essential to impactful […] The post Top 3 Video Production…
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From SEO And CRO To Agentic AI Optimization (AAIO): Why Your Website Needs To Speak To Machines
Agentic browsers and commerce protocols are redefining how users interact with websites, and who actually completes transactions. The post From SEO And CRO To Agentic AI Optimization (AAIO): Why Your Website Needs To Speak To Machines appeared first on Search Engine Journal.
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10 Fan-Outs for Prompt Research — Whiteboard Friday
How does Google’s AI Overview expand user queries? Tom Capper reveals 10 fan-out categories you can use to improve your prompt tracking and keyword research.
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16 Ecommerce Product Page Examples + Best Practices
Product pages are webpages designed to drive online purchases. See 16 strong examples you can learn from.
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Google AI Mode Goes Personal, Crawl Limits Clarified – SEO Pulse
In SEO Pulse: Google opens Personal Intelligence to free users, Illyes clarifies crawl limits, and new data adds context to AIO and traffic trends. The post Google AI Mode Goes Personal, Crawl Limits Clarified – SEO Pulse appeared first on Search Engine Journal.