Categoria: Tendências

Where 68% of CMOs are seen as actively contributing to strategy and strategic decisions, only 8% are perceived as actually leading it.

Although Scintilla has been up and running since 2021, it’s making more of its commerce-side data available to agencies and tech partners, and it’s also giving them more direct access to it.

Uncover the impact of AEO on brand discovery in 2026. Learn how to optimize content for AI citations and metrics. The post AEO In 2026: Which Content Formats Earn AI Citations & How to Produce More [Webinar] appeared first on Search Engine Journal.

Find out how a benchmark can guide you in optimizing your site for better visibility and user experience in search results. The post AI Search Success: How To Benchmark Website Performance In Your Industry appeared first on Search Engine Journal.

Netflix is thriving on third-party DSPs, raising a critical question: Can the streaming giant afford to pursue its own adtech platform?

Stagwell’s chosen to double down on relationship with the DSP in a deal intended to boost its agentic AI capabilities.

Comcast-owned FreeWheel Meta, and Pinterest employ APIs to scale.

Adobe wants Firefly to do for AI-native creators what Photoshop did for a generation of ad creatives – become the tool they can’t work without.

A few weeks ago, we sat down with marketers running webinar programs at agencies and in-house teams, all B2B. We asked them what was working, what wasn’t, and where they felt stuck. Three pain points came up in nearly every conversation: “Webinars are a heavy lift with little proven ROI.” “We’re not generating enough qualified…

Google is testing “Ask YouTube,” a conversational search feature that returns AI summaries with cited videos. Available to US Premium users. The post Google Tests ‘Ask YouTube’ Conversational Search Experiment appeared first on Search Engine Journal.