Categoria: Tendências

Explore an exhaustive list of new search engine options and how their technology changes the online search game. The post 25 Alternative Search Engines You Can Use Instead Of Google appeared first on Search Engine Journal.

PPC pricing isn’t one-size-fits-all. Compare models and costs to ensure you’re getting the best return on investment. The post Ask A PPC: How Much Should PPC Management Cost? appeared first on Search Engine Journal.

LinkedIn is one of the best platforms to find high paying B2B clients, but few people leverage it to its… Continue Reading The post How To Get Clients On LinkedIn: Step by Step Process appeared first on Copyblogger.

This WTF guide, sponsored by Adstra, explores how composable identity is changing how marketers target and engage consumers across a fragmented ecosystem, future-proofing their marketing strategies against industry and regulatory changes. Amid evolving privacy regulations, signal loss and the ongoing fragmentation of user identities, brands face growing challenges around targeting and measurement. Since brands can

Discover the essential PPC KPIs, beyond CTR and CPC, to measure profit, incrementality, and real business impact from your paid media. The post The 8 Most Important PPC KPIs You Should Be Tracking appeared first on Search Engine Journal.

Taking the L of a U-turn on third-party cookies could be worth it to save the Golden Goose of Chrome.

For media buyers, it’s been a wild time filled with false starts, urgency and many delays to an ever-extending deadline.

Publishers were ready for the move away from third-party data: the role of first-party data in generating ad revenue was set to grow significantly, and the percentage of ad impressions served by first-party data was set to increase.

Platforms’ livestreaming push has highlighted an underlying divide in the community of livestreaming creators.