Categoria: Tendências
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People Inc. strikes Microsoft AI licensing deal as Google’s AI Overviews hit programmatic ad revenue
People Inc. has struck an AI licensing deal with Microsoft to be part of the tech giant’s pay-per-usage AI content marketplace.
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LLM Traffic Is Shrinking
Despite strong early growth, LLM referral traffic is fading fast as model changes and AI Overviews make clicks obsolete. The post LLM Traffic Is Shrinking appeared first on Search Engine Journal.
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Holiday PPC Guide 2025: Advanced Strategies For Smarter Bidding, Budgets & Audiences
Holiday PPC success depends on preparing early, pacing budgets smartly, and guiding automation with profit-based signals. The post Holiday PPC Guide 2025: Advanced Strategies For Smarter Bidding, Budgets & Audiences appeared first on Search Engine Journal.
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Kinsta Managed WordPress Host Won’t Charge For Bot Traffic
Kinsta announced that customers will no longer have to pay for bandwidth caused by bot traffic. The post Kinsta Managed WordPress Host Won’t Charge For Bot Traffic appeared first on Search Engine Journal.
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Ahrefs Data Shows Brand Mentions Boost AI Search Rankings
Ahrefs’ Brand Radar data shows that brand mentions are an important factor in AI search visibility. The post Ahrefs Data Shows Brand Mentions Boost AI Search Rankings appeared first on Search Engine Journal.
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26 AI SEO Statistics for 2026 + Insights They Reveal
AI search traffic went up 527% in just a year. Here are some more AI SEO statistics—with sources.
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WPP expands AI capabilities to boost brand performance with Sightly partnership
The era of agencies putting AI to use helping brands help themselves is upon us. And both holding companies and independent agencies are getting into the game.
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Independent agencies face new frontier as agency-in-a-box tools democratize creativity
AI-powered ‘agency-in-a-box’ tools are redefining the creative landscape, forcing independent agencies to innovate or be outpaced by automation.
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Ad Tech Briefing: IAB Tech Lab plans a ‘Programmatic Governance Council’ amid transparency rift
Sources tell Digiday the council eyes debut meeting next month to heal wounds after bruising TID debate.
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In Graphic Detail: The rise of micro dramas that are attracting big ad dollars
Micro dramas are attracting attention, so Digiday has charted the format’s revenue forecasts and viewership, to understand how we got here.
