Categoria: Tendências

Was last quarter a fluke or is this a legitimate turning point for the business? That’s what industry analysts will want to clarify.

IPG’s chief client officer is one of the holdco’s sharpest execs and one to watch during its merger with Omnicom.

XML sitemap date manipulation won’t improve SEO, says Google’s John Mueller. Learn why this common tactic wastes resources and what to do instead. The post Google’s John Mueller: Updating XML Sitemap Dates Doesn’t Help SEO appeared first on Search Engine Journal.

Google now allows top-performing ads to appear at the bottom of search results, offering more visibility while reinforcing the importance of ad quality. The post Google Now Allows Top Ads To Appear At Bottom Of Search Results appeared first on Search Engine Journal.

Reddit moderators accuse AI researchers of psychological manipulation and ethical breaches in AI persuasiveness study The post Reddit Mods Accuse AI Researchers Of Impersonating Sexual Assault Victims appeared first on Search Engine Journal.

Learn what local search is and how to use it to better market your business.

ChatGPT Search adds shopping, WhatsApp integration, and improved citations. Memory integration is coming soon. The post ChatGPT Adds Shopping, WhatsApp Search, & Improved Citations appeared first on Search Engine Journal.

Learn how to successfully manage international PPC campaigns with multiple agencies, avoid common pitfalls, and balance global consistency with local market needs. The post Navigating The Complexities Of International PPC Working With Agencies appeared first on Search Engine Journal.

LLMs don’t need schema; they need structure. Learn how to format your content for visibility in AI Overviews, ChatGPT, and Perplexity. The post How LLMs Interpret Content: How To Structure Information For AI Search appeared first on Search Engine Journal.

Google’s updated guidance clarifies that Google-Extended does not affect search inclusion, nor is it a ranking signal The post Google Updates Gemini/Vertex AI User Agent Documentation appeared first on Search Engine Journal.