Categoria: Tendências

SaaS adoption is at an all-time high. Seventy percent of all company software is now SaaS, and businesses are budgeting to spend more on software than ever before. But with growth comes competition—so if your SEO, paid ads, or demand gen strategy isn’t dialed in, you’re… The post 28+ Best SaaS Marketing Agencies appeared first…

AI search is changing how people find products and brands online, and the opportunity is way too big to ignore. Showing up in ChatGPT, Claude, or Gemini is now just as important as ranking in Google. Recent data shows AI search visitors convert 23x better than… The post 22 Best AI search monitoring tools [2025]…

If you’re a business trying to rank online in search engines, you’ve definitely heard how large language models (LLMs) are forcing marketers to update their SEO game plan.  A recent study shows that LLM conversion rates are 9x better than traditional channels, which means the highest-intent… The post 11 Best LLM optimization agencies [2025] appeared…

Fully autonomous systems still feel distant. For now, many execs say they’re relying on more human judgement in their organizations, not less.

Amazon’s biggest rival for programmatic ad dollars is once again waving off the comparison. 

Reuters is experimenting with using an AI agent to speed up its video production process, and hired its first AI TV producer.

It’s a strategy that should secure its future as an information data repository for the AI era, and widen its customer base to include more enterprise clients by meeting their AI needs,

Amazon’s DSP has seen a growth in advertisers’ use of and preference for the platform over the last year and a half, as others such as The Trade Desk and Google have lost some clout with advertisers.

Walmart has added such audio summaries to product pages on its app for more than 1,000 premium beauty products.