Categoria: Tendências
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Google’s Updated Raters Guidelines Refines Concept Of Low Quality
Google’s recently updated Search Quality Raters Guidelines reflect Google’s search ranking priorities The post Google’s Updated Raters Guidelines Refines Concept Of Low Quality appeared first on Search Engine Journal.
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Why legacy media mix models are failing marketers — and what should replace them
Bradley Keefer, CRO, Keen Decision Systems Legacy media mix planning software remains widely used across agencies. These tools offer a structured process and a game plan marketers can follow, but they were built for a media environment that no longer exists. Traditional media mix tools rely heavily on surveys and reach curves, which can’t account
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Google Answers Why Landing Page Ranks For An E-Commerce Query
Google’s John Mueller answers why a landing page about a domain migration ranks for an e-commerce search query The post Google Answers Why Landing Page Ranks For An E-Commerce Query appeared first on Search Engine Journal.
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Channel Reporting Is Coming To Performance Max Campaigns
Google introduces new channel-level, search term, and asset reporting for Performance Max. The updates give advertisers greater transparency into campaign performance across all Google surfaces. The post Channel Reporting Is Coming To Performance Max Campaigns appeared first on Search Engine Journal.
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The state of contextual commerce on CTV | How shoppable ads are changing the tactics for streaming TV
This State of the Industry Report, sponsored by Warner Bros. Discovery, explores how marketers, retailers and agencies have used contextual commerce on CTV and streaming as shoppable advertising gains traction. Consumer buying and viewing habits are ever-changing, and content and how it’s delivered are evolving to keep up. Contextual commerce is one way marketers, retailers
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How to Leverage AI for B2B Content Creation
How to Leverage AI for B2B Content Creation Once a surprising word, AI has now evolved into a transformative force for modern-day businesses. Its influence extends beyond gaming, disrupting every aspect of the marketing and content creation industries. This evolution signals a promising future for B2B marketers, offering new […] The post How to Leverage…
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How AI Can Help With Interior Design
How AI Can Help With Interior Design Interior design is no longer just about personal taste or expensive consultants. Thanks to advancements in artificial intelligence (AI), anyone—from first-time homeowners to seasoned decorators—can now access tools that once required professional expertise. AI is changing how we envision, plan, and […] The post How AI Can Help…
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Speed Up Tech Selection — From Weeks to Days
Speed Up Tech Selection — From Weeks to Days According to a recent study by TechCrunch, over 60% of companies that speed up their tech adoption have seen a measurable improvement in operational efficiency and customer satisfaction. But there’s a challenge here: traditional tech selection processes take far too […] The post Speed Up Tech…
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AI Search & SEO: Key Trends and Insights [Webinar]
Join us live and walk away with a clear roadmap for leading your SEO and content strategy in 2025. The post AI Search & SEO: Key Trends and Insights [Webinar] appeared first on Search Engine Journal.
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11 Lessons Learned From Auditing Over 500 Websites
After 12 years and 500+ audits, here are 11 SEO lessons that can save you time, money, and frustration on your journey to better rankings. The post 11 Lessons Learned From Auditing Over 500 Websites appeared first on Search Engine Journal.