Categoria: Tendências
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The 8 Most Important PPC KPIs You Should Be Tracking
Discover the essential PPC KPIs, beyond CTR and CPC, to measure profit, incrementality, and real business impact from your paid media. The post The 8 Most Important PPC KPIs You Should Be Tracking appeared first on Search Engine Journal.
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How to Choose an AI Vendor: A Step-by-Step Guide for Smart Businesses
How to Choose an AI Vendor: A Step-by-Step Guide for Smart Businesses Artificial intelligence is no longer the purview of science fiction. It powers your smartphone suggestions, drives logistics around the world, chats with customers on your behalf, and helps businesses of all sizes make more informed decisions, […] The post How to Choose an…
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Cool Marketing Ideas for Pet Stores
Cool Marketing Ideas for Pet Stores Pet stores are more than just places to buy food or toys. They are community spaces where pet lovers meet, share their experiences, and learn. Creative marketing ideas can help your store stand out in the growing pet industry. Engaging customers means […] The post Cool Marketing Ideas for…
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Server-Side vs. Client-Side Rendering: What Google Recommends
Google’s Martin Splitt shares key JavaScript rendering insights. He discusses AI crawlers, SSR vs. CSR, and the impact of structured data. The post Server-Side vs. Client-Side Rendering: What Google Recommends appeared first on Search Engine Journal.
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Yelp Vs. Google Antitrust Case Survives First Big Test
Google faces a jury trial after a judge lets Yelp’s main antitrust claims proceed, raising questions about local search and ad market practices. The post Yelp Vs. Google Antitrust Case Survives First Big Test appeared first on Search Engine Journal.
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AI For Freelancers: Actionable Strategies (with Examples)
There’s plenty of talk about the potential of AI, but how do you use it as a freelancer? There are… Continue Reading The post AI For Freelancers: Actionable Strategies (with Examples) appeared first on Copyblogger.
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Reddit Q1 Report: What It Means For Digital Marketing And SEO
Reddit expanded its global reach in Q1 2025, with logged-in and logged-out user activity growing sharply in both the U.S. and international markets The post Reddit Q1 Report: What It Means For Digital Marketing And SEO appeared first on Search Engine Journal.
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CMOs may be pulling back – just not from Amazon
The commerce giant raked in $13.92 billion in the first quarter of the year.
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At Possible, generative AI shifts from shiny object to useful tool, but with a long way to go
At the Possible conference, some asked how AI can be applied to ease the challenges advertisers face due to the fragmented digital landscape.
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Ad Tech Briefing: Google’s Pmax updates suggest it might finally listen
Google bows to advertisers’ calls for transparency with its latest Pmax update.