Categoria: Tendências

Get B2B buying groups talking with this new playbook: persona building, buyer-led content, continuous optimization, and empowering sales teams to nurture buyer relationships. The post B2B Buyer Behavior Has Changed: Proven Strategies For Sustainable Relationships appeared first on Search Engine Journal.

Copy our free marketing report templates (SEO, PPC, email, etc.) to streamline data collection & analysis.

Programmatic SEO involves creating many webpages using templates and data to target keywords at scale.

Google’s “before:” and “after:” operators let you filter by date, but they’re still in beta The post Google Shares Insight About Time-Based Search Operators appeared first on Search Engine Journal.

There’s a quiet vibe shift rippling through marketing circles as the industry comes to terms with the epistemic hangover of its long entanglement with Google.

The advertising industry is bracing for a shift that could redefine consumer journeys and reshape digital marketing strategies.

Marketers who are reliant on international travel are delaying bigger budget outlays, and reworking their audience strategies to manage the current economic climate.

Clients are tentatively looking at DV360 for their CTV buys, as it adds audience targeting across demos, interests and purchase intent signals at a household level.

WPP looks to its media business to power growth. Industry insiders share the magic words clients want to hear before they consider its pitch.

The majority of brands currently spending on LinkedIn influencer marketing are B2B advertisers focused on business uses or professional development, such as Hubspot and Notion.