Categoria: Tendências

Structured data isn’t just for rich results; it helps AI to understand. Learn how Schema Markup at scale drives visibility, authority, and real business outcomes. The post Factors To Consider When Implementing Schema Markup At Scale appeared first on Search Engine Journal.

Starting today, Justin Thomas-Copeland will succeed Marla Kaplowitz as the 4As’ CEO.

Learn everything about anonymous Google reviews, from how to post them to how to manage them effectively.

It’s not your SEO strategy. It might be the hidden silos that choke ROI, delay execution, and derail even your best-laid digital plans. The post Internal Silos Are An Overlooked Problem That Can Hurt Search Performance appeared first on Search Engine Journal.

At Possible last week, topics that bubbled to the surface included the cooling of the M&A market, the opportunities/challenges of retail media and the power of sports.

As connected TV becomes YouTube’s primary watch surface, podcasters are seeing a rise in viewership on the biggest screen in the house.

The spread of AI technology is having an increasingly clear impact on publishers’ traffic and their ability to control content scraping. Here are the numbers to know.

There’s a shift happening in the display advertising space: Marketers are using and spending more on email this year than programmatic ads — a first for the channel.

This week’s Future of TV Briefing recaps a heated discussion about transparency in the connected TV ad market that took place during the Digiday Programmatic Marketing Summit.