Categoria: Tendências

Understand how Google Ads automation works and how to shape your ad copy for better performance. The post How To Write Better Ad Copy When Google Ads Uses AI-Assisted Features appeared first on Search Engine Journal.

Google pushed back against news reports of shrinking Search demand, pointing to “overall” search query growth and feature adoption The post Google Disputes News That Search Engine Use Is Falling appeared first on Search Engine Journal.

As Uber’s ad business scales past $1.5 billion, it hires first head of measurement.

At the IAB NewFronts, news publishers are hammering home a familiar message to advertisers that their content is brand safe, at a time when stakes are high.

Subscriptions is one area where publishers are seeing more revenue, and, in turn, ramping up their plans to strengthen that part of their business in the coming months.

According to new data from e-commerce analytics firm SmartScout, discovery-oriented searches like “made in USA products only” have surged.

At this stage even a rollback of tariffs might do more harm than good because what goes down could just as easily snap back up. The volatility itself has become the risk. 

Apple is exploring AI search engines like ChatGPT for Safari, signaling a shift from Google’s $20B deal. How will this reshape search competition? The post Apple May Add AI Search Engines to Safari As Google Use Drops appeared first on Search Engine Journal.

ChatGPT leads the AI search market with an 80% share, while traditional search engine use reportedly declines. The post ChatGPT Leads AI Search Race While Google & Others Slip, Data Shows appeared first on Search Engine Journal.

Karim Rayes, Chief Product Officer, Nexxen Artificial intelligence has quickly become the ad tech industry’s favorite talking point, and understandably so. Nearly every company is racing to launch AI-powered products, from generative creative tools to predictive models and automated campaign recommendations. But amid the buzzwords and marketing decks, a more important question is overlooked: Is