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Confessions of a strategist on the strained relationship between X (formerly Twitter) and agencies

A year into Elon Musk’s takeover of Twitter, now X, one strategist lifts the lid on an agency’s strained relationship with the platform.

A year into Elon Musk’s takeover of Twitter, now X, one strategist lifts the lid on an agency’s strained relationship with the platform.

A year into Elon Musk’s takeover of Twitter, now X, one strategist lifts the lid on an agency’s strained relationship with the platform.

A year into Elon Musk’s takeover of Twitter, now X, one strategist lifts the lid on an agency’s strained relationship with the platform.

A year into Elon Musk’s takeover of Twitter, now X, one strategist lifts the lid on an agency’s strained relationship with the platform.

A year into Elon Musk’s takeover of Twitter, now X, one strategist lifts the lid on an agency’s strained relationship with the platform.

A year into Elon Musk’s takeover of Twitter, now X, one strategist lifts the lid on an agency’s strained relationship with the platform.

A year into Elon Musk’s takeover of Twitter, now X, one strategist lifts the lid on an agency’s strained relationship with the platform.

A year into Elon Musk’s takeover of Twitter, now X, one strategist lifts the lid on an agency’s strained relationship with the platform.

A year into Elon Musk’s takeover of Twitter, now X, one strategist lifts the lid on an agency’s strained relationship with the platform.