Categoria: Tendências

Google’s updated image SEO best practices recommend using consistent URLs for images across your site to preserve crawl budget. The post Google Updates Image SEO Best Practices: Use Consistent URLs appeared first on Search Engine Journal.

Semrush historical data lets you analyze past SEO performance, uncover trends, and drive smarter strategy.

Google’s John Mueller explains that Hreflang tags act as suggestions, not directives. Learn how canonical tags impact international SEO and what adjustments your strategy needs. The post Google Reminds That Hreflang Tags Are Hints, Not Directives appeared first on Search Engine Journal.

Google Ads’ built-in AI tool promises convenience, but how does it compare to third-party solutions in key creative tasks? The post Google Ads AI Vs. Third-Party AI Tools: Comparison For Google Ads Creatives appeared first on Search Engine Journal.

This article explores how AI-driven search is reframing brand visibility and offers a framework to help marketers respond effectively. The post The Triple-P Framework: AI & Search Brand Presence, Perception & Performance appeared first on Search Engine Journal.

Experienced SEOs report trouble getting hired. Is AI screening to blame? The post Is The SEO Job Market Undergoing A Major Shift? appeared first on Search Engine Journal.

Could 2025 be the year that ad dollars shift in greater volume from linear networks to the more investment-flexible, cost-efficient digital video environment?

Execs sounded off during the Digiday Programmatic Marketing Summit on ad tech middlemen, measurement and transparency woes, and the precarious case of pricing.

Digiday listened in on the company’s earnings call and spoke with clients, partners and industry insiders to get a read on what’s next — for better or worse.

Agency execs are prepping for a drawn-out upfronts season this year as marketers juggle tariff concerns and media goals.