Categoria: Tendências
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Así celebran Gatorade, Adidas , y Cirque du Soleil los triunfos de Leo Messi
Para nadie es secreto que Leo Messi es hoy por hoy el mejor jugador de fútbol del mundo, al momento de alzar la preciada Copa Mundial en Qatar, eran muchos los que apostaban por su octavo Balón d’Oro, y el rosarino, una vez más, lo consiguió. Ganar el mundial para Argentina se presentó como una
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Así celebran Gatorade, Adidas , y Cirque du Soleil los triunfos de Leo Messi
Para nadie es secreto que Leo Messi es hoy por hoy el mejor jugador de fútbol del mundo, al momento de alzar la preciada Copa Mundial en Qatar, eran muchos los que apostaban por su octavo Balón d’Oro, y el rosarino, una vez más, lo consiguió. Ganar el mundial para Argentina se presentó como una
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From FAST channels to co-viewing, CTV advertising will look different in 2024
John Vilade, head of sales, Premion In a year marked by diverging and evolving economic signals, the streaming industry has shown remarkable resilience and growth. Advertisers have embraced streaming TV. For example, Premion’s 2023 CTV/OTT advertiser study found that 2-in-3 advertisers using CTV/OTT planned to increase their spending this year. However, advertisers still have not
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From FAST channels to co-viewing, CTV advertising will look different in 2024
John Vilade, head of sales, Premion In a year marked by diverging and evolving economic signals, the streaming industry has shown remarkable resilience and growth. Advertisers have embraced streaming TV. For example, Premion’s 2023 CTV/OTT advertiser study found that 2-in-3 advertisers using CTV/OTT planned to increase their spending this year. However, advertisers still have not
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From FAST channels to co-viewing, CTV advertising will look different in 2024
John Vilade, head of sales, Premion In a year marked by diverging and evolving economic signals, the streaming industry has shown remarkable resilience and growth. Advertisers have embraced streaming TV. For example, Premion’s 2023 CTV/OTT advertiser study found that 2-in-3 advertisers using CTV/OTT planned to increase their spending this year. However, advertisers still have not
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From FAST channels to co-viewing, CTV advertising will look different in 2024
John Vilade, head of sales, Premion In a year marked by diverging and evolving economic signals, the streaming industry has shown remarkable resilience and growth. Advertisers have embraced streaming TV. For example, Premion’s 2023 CTV/OTT advertiser study found that 2-in-3 advertisers using CTV/OTT planned to increase their spending this year. However, advertisers still have not
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How CTV advertisers leverage show-level data for programmatic success
Mario Diez, Chief Executive Officer, Peer39 CTV remains the belle of the ball to advertisers, especially those looking to reach TV and video audiences amid falling linear viewership. Even with scaled-back forecasts, CTV is growing at an exceptional rate and is expected to reach nearly $41 billion in ad spend by 2027. That level of
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How CTV advertisers leverage show-level data for programmatic success
Mario Diez, Chief Executive Officer, Peer39 CTV remains the belle of the ball to advertisers, especially those looking to reach TV and video audiences amid falling linear viewership. Even with scaled-back forecasts, CTV is growing at an exceptional rate and is expected to reach nearly $41 billion in ad spend by 2027. That level of
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How CTV advertisers leverage show-level data for programmatic success
Mario Diez, Chief Executive Officer, Peer39 CTV remains the belle of the ball to advertisers, especially those looking to reach TV and video audiences amid falling linear viewership. Even with scaled-back forecasts, CTV is growing at an exceptional rate and is expected to reach nearly $41 billion in ad spend by 2027. That level of
-
How CTV advertisers leverage show-level data for programmatic success
Mario Diez, Chief Executive Officer, Peer39 CTV remains the belle of the ball to advertisers, especially those looking to reach TV and video audiences amid falling linear viewership. Even with scaled-back forecasts, CTV is growing at an exceptional rate and is expected to reach nearly $41 billion in ad spend by 2027. That level of
