Categoria: Tendências
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Google’s New AI Tools Promise Faster Ads, But Raise Control Concerns
Google AI agents can now modify campaigns automatically, but advertisers at Marketing Live raised control concerns. The post Google’s New AI Tools Promise Faster Ads, But Raise Control Concerns appeared first on Search Engine Journal.
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Search That Sells: Connecting The Dots Between Rankings And Results
Learn how to connect SEO rankings to real business results by aligning metrics with revenue goals, optimizing conversions, and turning search visitors into customers. The post Search That Sells: Connecting The Dots Between Rankings And Results appeared first on Search Engine Journal.
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The 9 Best AI Image Generators of 2025 (Tested Firsthand)
Explore my curated selection of the best AI image generators in 2025, featuring top picks for designers, marketers, causal users, and more.
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Media Buying Briefing: Mediaplus carves a personal, data-driven niche among boutique shops
At the three-year-old media agency, Mediaplus, the operating philosophy is about personal touch and being a side-by-side partner to clients.
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OpenAI’s bold vision for ChatGPT seems poised for a familiar business model: ads
OpenAI is burning billions. Advertising might be the exit plan.
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WTF is clipping? The low-lift creator strategy grabbing advertisers’ attention
Clipping culture has evolved from a way for creators to build viewership into a bona fide marketing channel. Here’s an explainer about it.
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Lowe’s Media Network eyes incrementality amid marketer budget pressures
In the retail media boom, incrementality is the name of the game. Here’s how Lowe’s Media Network is building out incrementality offerings.
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How to Create Effective Marketing Strategies for Your Business
There are numerous ways to help your business grow, but one of the most powerful tools that you can use is an effective marketing strategy. This article can help you get started on forming a strategy that brings out the best in your company.
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Re-Designing Your SEO Career — Whiteboard Friday
SEO coach Tazmin Sulliman shares her four-step framework for redesigning your career with authenticity. Learn how to set achievable goals, manage stress with her BRAVE technique, and celebrate your wins along the way. Remember—you’re not starting from scratch, you’re redesigning with purpose!
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How to Measure SEO Share of Voice Using Semrush
Share of voice in SEO tells you how much search engine visibility you have. Measure it with Semrush.