Categoria: Tendências
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The Overlooked Traffic Drop Caused by AI Overviews [Webinar]
Join us for a tactical webinar that breaks down how to track, measure and respond to traffic loss caused by AI Overviews. The post The Overlooked Traffic Drop Caused by AI Overviews [Webinar] appeared first on Search Engine Journal.
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Ad tech’s IPO dreams are stirring again – MNTN just made them look a bit more real
For ad tech bosses, the IPO dream is no longer just a late-night fantasy, it’s starting to look like a real possibility.
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CMO Strategies: Marketers from Georgia-Pacific to Samsung weigh in on display ad strategies, success metrics and challenges
The third installment of Digiday+ Research’s 2025 CMO Strategies series looks at the changes happening in display ads and how marketers are balancing traditional display ad options with email display ads.
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How creator marketing has become key to Mastercard’s culture-hacking strategy
MasterCard CMO Raja Rajamannar explains the brand’s creator marketing approach — and why influencer activity could eclipse TV.
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Perplexity has offered ads for half a year — marketers already want scale
In today’s crowded AI race, platforms no longer have the luxury of time to refine an ad proposition, especially since advertisers are tightening budgets and chasing efficiency.
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Future of TV Briefing: How Amazon and Google are trying to undercut The Trade Desk’s CTV ad business
This week’s Future of TV Briefing looks at how Amazon and YouTube are dangling incentives to get advertisers to buy more CTV inventory through their respective demand-side platforms.
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Should We Stop Creating Informational Content?
Is informational content still worth it in the age of AI Overviews? Discover how to rethink informational content to drive value, trust, and product impact.
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How to Drive More Traffic to Your Website: 14 Tactics to Win the Traffic Race
Explore 14 proven tactics for increasing your website traffic. From competitive traffic analysis to traffic generation marketing techniques, you‘ll learn how to drive more traffic to your website and win the traffic race.
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T Brand Studio, Dagne Dover and MyShop are shortlisted for the 2025 Future Leader Awards
The Future Leader Awards, presented by Digiday, Glossy, Modern Retail and WorkLife, recognize the next generation of leaders making a big impact in their industry, with 10 years of experience or less. This year’s finalists stand out for their bold innovation, measurable impact and deep connection to the audiences they serve. Each has harnessed data
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Google Claims AI Overviews Monetize At Same Rate As Traditional Search
Google claims that AI Overviews generate ad revenue equal to traditional search results. What this means for your marketing strategy. The post Google Claims AI Overviews Monetize At Same Rate As Traditional Search appeared first on Search Engine Journal.