Categoria: Tendências

Our study reveals early trends of how people are adopting Google’s AI Mode and how this may impact SEO and marketing.

When SEO underperforms, the problem often isn’t the team. It’s the system around them. Bill Hunt breaks down the real blockers to visibility in organizations. The post Why Your SEO Isn’t Working, And It’s Not The Team’s Fault appeared first on Search Engine Journal.

Purna Virji breaks down why traditional personas no longer work, and what marketers can use instead for better targeting. The post From B2B & B2C To B2Me: How AI Is Revealing The True Potential Of Individual-Centric Marketing appeared first on Search Engine Journal.

In digital marketing, AI citations are references to specific sources used by AI systems like ChatGPT.

New research shows that ChatGPT and Google differ in ways that require marketers to tailor their content strategies for each platform The post Research Shows Differences In ChatGPT And Google AIO Answers appeared first on Search Engine Journal.

Want your content to appear in AI Overviews, ChatGPT, and Gemi? Here’s how to set up your GEO campaigns. The post How To Win In Generative Engine Optimization (GEO) appeared first on Search Engine Journal.

That coalition is taking shape in the form of a technical framework designed to let publishers control who can access their content, and under what terms.

The conglomerate’s forecast remains modest as uncertain tariffs and consumer sentiment threaten sales growth in the U.S.

Grand Theft Auto’s creator platform continues to evolve, with the company making key hires ahead of the release of “Grand Theft Auto 6.”

Retail titan Amazon has pulled back from a key Google e-commerce ad channel, opening up opportunity for smaller advertisers.