Categoria: Tendências

As the ad industry returns to the rosé-soaked Riviera for Cannes Lions, agencies are navigating economic uncertainty.

Roblox ad measurement continues to be a challenge for some advertisers, who are concerned over Roblox’s lack of third-party measurement tools.

Google Search Console fails to report 50% of search queries, leaving SEO professionals with incomplete data, according to research. The post Google Search Console Fails To Report Half Of All Search Queries appeared first on Search Engine Journal.

Two Google employees are helping lead WordPress’s new AI Team, which is focused on integrating AI through canonical plugins first The post WordPress Finally Takes Steps To Integrate AI appeared first on Search Engine Journal.

WordPress development has resumed after a four-month pause, following years of lagging behind market trends and technological innovation The post WordPress Unpauses Development But Has It Run Out Of Time? appeared first on Search Engine Journal.

Marketing leaders can use this approach to better understand performance metrics, reduce wasted spend, and improve how budget is distributed across channels. The post How CMOs Can Use Conversion Tracking & Attribution For Smarter Paid Media Strategy appeared first on Search Engine Journal.

Too many teams chase SEO wins without direction. Learn how to create a roadmap grounded in strategy, aligned goals, and realistic execution timelines. The post How To Create An SEO Roadmap That Actually Drives Results appeared first on Search Engine Journal.

Display ads are visual ads (usually in the form of banners) that appear on websites and apps.

It’s a sign of the times: The New York Times, with its high-profile legal battle with OpenAI, has signaled in its agreement with Amazon that it’s open to an AI licensing deal — if the terms are right.