Categoria: Tendências

Deloitte research commissioned by Meta shows personalization boosts conversions by 16%, with a framework to assess and improve your strategy. The post Study: Advanced Personalization Linked To Higher Conversions appeared first on Search Engine Journal.

Lucy Markowitz, svp, gm U.S. marketplace, Vistar Media Performance marketing was long considered a silver bullet to optimize ad campaign performance. It promised growth, visibility and scale. But after years of chasing clicks and conversions, cracks in this approach are starting to show. Performance marketing success has become diluted and lost its grounding in business

Build an SEO organization that scales globally and delivers locally, with clearly defined roles, metrics, and SLA-driven processes. The post Effective SEO Organizational Structure For A Global Company appeared first on Search Engine Journal.

AI can support your SEO workflow, but it still needs direction. Here’s how to stay in control while using it effectively. The post AI As Your Marketing Co-Pilot: How To Effectively Leverage LLMs In SEO & Content appeared first on Search Engine Journal.

Learn what online advertising is, how it works, and the main ad types. Plus, how to launch a campaign.

The new open-weight models from OpenAI deliver strong reasoning performance, with a tradeoff in hallucinations. The post Why OpenAI’s Open Source Models Are A Big Deal appeared first on Search Engine Journal.

Learn why SEO is essential for long-term growth and how it compares to PPC spending in today’s digital landscape. The post The Great Reversal: Why Agencies Are Replacing PPC With Predictable SEO appeared first on Search Engine Journal.

What’s a creator worth? It depends who’s asking.

The lawsuit against Google was filed earlier this week in the U.S. District Court for the Eastern District of Virginia – the same district as the ongoing ad tech antitrust case.

For leaders managing creative teams or seeking out talent in fields including media, entertainment, fashion and design, the initiative promises critical AI insights.