Categoria: Tendências

Tired of AI flops and wasted ad spend? Learn smarter prompts and faster personalization to make AI your high-performing partner in content marketing and PPC. The post 6 AI Marketing Myths That Are Costing You Money [Webinar] appeared first on Search Engine Journal.

With Linda Yaccarino out of the picture, Elon Musk is once again acting as X’s main conduit to marketers.

Marketers move to operationalize creative work.

In another push for greater control, brands are turning to creator-created content in their influencer campaigns.

Publishers are increasingly creating and filling the role of the AI negotiator, tasked with working with tech companies and platforms to strike deals and reshape publishers’ businesses.

There’s reasons to be cheerful (well, cautiously optimistic) about the ad economy. Because the gloom expected earlier in the year hasn’t really materialized.

Sunglass Hut is betting on streaming TV ads to drive reach and increase traffic. One of its latest campaigns drove people to its stores through special localized QR codes.

Ecosia begins using its own search index in France, part of a joint effort with Qwant to reduce reliance on U.S. tech providers. The post Ecosia & Qwant Launch European Search Infrastructure appeared first on Search Engine Journal.

Contrary to popular belief, ChatGPT doesn’t just use Bing to search the web—it sometimes uses Google.

Google claims AI is making Search more useful and clicks more valuable. Check whether that holds true for your content. The post Google Says AI Clicks Are Better, What Does Your Data Say? appeared first on Search Engine Journal.