Categoria: Tendências

Agencies and SSPs are pairing up for partnership deals, driven by demand for premium inventory and greater transparency.

Microsoft Clarity announced a Node.js-based MCP Server that enables natural language querying of analytics via AI The post Microsoft Clarity Announces Natural Language Access To Analytics appeared first on Search Engine Journal.

Will Doherty, svp of inventory development, teases launch at IAB Tech Lab Summit, claiming 90% of Deal IDs are ‘effectively failed’. 

New study: Google AI Overviews cite news sources in only 1 in 5 responses. BBC, NYT & CNN lead with 31% share. The post Google AI Overviews Favor Major News Outlets: Study Reveals appeared first on Search Engine Journal.

This State of the Industry Report, sponsored by Arc XP, explores how publishers are incorporating AI into their newsrooms beyond the typical workplace efficiency avenues, how far they’ve gotten with those implementations, the challenges they’ve encountered and how they’re overcoming them.   As AI permeates every industry, publishers and broadcasters are no strangers to the technology.

The move was likely a cost-savings effort, which would mean that Publicis most likely offered to secure lower rates for the entertainment company’s marketing efforts.

Master Apple Search Ads with this in-depth guide covering ad types, bidding strategies, targeting options, and campaign setup tips for app marketers. The post An In-Depth Guide To Apple Search Ads appeared first on Search Engine Journal.

Weigh the pros and cons of custom-designed vs. template websites so you can match your site to your growth stage, goals, and budget. The post Custom Vs. Template Website Design: Making The Right Choice appeared first on Search Engine Journal.

Anthropic published the hidden system prompts underlying the Claude AI model, showing how to get the best responses from it. The post Claude’s Hidden System Prompts Offer a Peek Into How Chatbots Work appeared first on Search Engine Journal.