Categoria: Tendências

Google has published official guidance on how to recover a website that is incorrectly filtered by the SafeSearch filter The post Google Publishes Guidance For Sites Incorrectly Caught By SafeSearch Filter appeared first on Search Engine Journal.

The media network builds on its rebrand with an AI platform launch it believes can set it apart, but it’s a noisy market.

Publishers say affiliate and commerce businesses need to evolve in the AI search era.

Despite a parade of problems, the market hasn’t blinked. Ad buyers are saying it, and the latest forecast from Madison & Wall backs them up.

Agencies and SSPs are pairing up for partnership deals, driven by demand for premium inventory and greater transparency.

Microsoft Clarity announced a Node.js-based MCP Server that enables natural language querying of analytics via AI The post Microsoft Clarity Announces Natural Language Access To Analytics appeared first on Search Engine Journal.

Will Doherty, svp of inventory development, teases launch at IAB Tech Lab Summit, claiming 90% of Deal IDs are ‘effectively failed’. 

New study: Google AI Overviews cite news sources in only 1 in 5 responses. BBC, NYT & CNN lead with 31% share. The post Google AI Overviews Favor Major News Outlets: Study Reveals appeared first on Search Engine Journal.

This State of the Industry Report, sponsored by Arc XP, explores how publishers are incorporating AI into their newsrooms beyond the typical workplace efficiency avenues, how far they’ve gotten with those implementations, the challenges they’ve encountered and how they’re overcoming them.   As AI permeates every industry, publishers and broadcasters are no strangers to the technology.

The move was likely a cost-savings effort, which would mean that Publicis most likely offered to secure lower rates for the entertainment company’s marketing efforts.