Categoria: Tendências

Manny Puentes, general manager of advertising, Genius Sports Even as consumer attention fragments across devices and unlimited content options, sports remain resilient in their ability to collectively capture audiences — especially the NFL in the U.S.  According to recent data released by Nielsen, NFL broadcasts accounted for 93 of 2023’s 100 most-watched TV broadcasts. That’s

But brands are getting smarter about esports, and spending less blindly than some did during the hype-infused FOMO days of 2018 and 2019. It’s become clear that the ROI of esports sponsorships is far behind that of traditional sports partnerships, and marketers are no longer willing to simply copy and paste their sports marketing budgets…

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