Categoria: Tendências
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ButcherBox, Macmillan Publishers and Hopper are among the 2025 Future Leader Awards winners.
The Future Leader Awards, presented by Digiday, Glossy, Modern Retail and WorkLife, honor the next generation of leaders leaving their mark in their industry, with 10 years of experience or less. The winners demonstrated an ability to innovate and execute creative strategies that push their respective companies forward. They also have strong leadership qualities that
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Google Launches Loyalty Program Structured Data Support
Google rolls out support for loyalty program structured data, which allows businesses to display member benefits in search results. The post Google Launches Loyalty Program Structured Data Support appeared first on Search Engine Journal.
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The state of interactive video: How shoppable, personalized and clickable video elements are driving brand engagement and ROI
This State of the Industry report, sponsored by PadSquad, explores how brands and agencies deploy interactive videos for more relevant and engaging advertising experiences. The digital video advertising market surpassed $191 billion in 2024, yet brands face an increasingly difficult challenge: capturing and maintaining audience attention in an oversaturated media landscape. Traditional video formats are
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3 Examples Of Product-Led SEO
Not all SEO scales the same. This piece breaks down when product-led strategies work – and when they don’t. The post 3 Examples Of Product-Led SEO appeared first on Search Engine Journal.
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Scope3 inks TikTok sustainability pact, reveals Brand Stories tie-up with OMG
The Brian O’Kelley-backed startup also unveils Brand Stories and partnerships with Butler/Til, Triton Digital.
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Ask An SEO: Why Is GA Reporting Higher Organic Traffic Than GSC?
What’s behind those sudden traffic surges in GA4 that GSC doesn’t show? This breakdown explains the key technical differences. The post Ask An SEO: Why Is GA Reporting Higher Organic Traffic Than GSC? appeared first on Search Engine Journal.
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How to Pick the Best Digital Marketing Partner
How to Pick the Best Digital Marketing Partner Choosing a digital marketing partner can be a big decision for any business. The right one can help a brand grow, reach more people, and improve sales. But not every agency or freelancer can do the job well. Some might […] The post How to Pick the…
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How To Track SEO Performance Using Free Tools
How To Track SEO Performance Using Free Tools Making sure a website is search engine optimized will assist businesses in being seen online, attracting visitors naturally and winning more conversions. But actually succeeding in SEO requires not only planning strategies, but also continually checking and adjusting them. It […] The post How To Track SEO…
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Rosé, deals, repeat: How to survive Cannes Lions
Between panels, late-night cocktails and endless networking, Cannes Lions can get overwhelming.
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WPP’s not only losing Mark Read, it’s about to lose another client to Publicis: Mars
The move leaves WPP Media without an account valued at $1.7 billion, and marks yet another blow to its client roster.