Categoria: Tendências

For media dollars to make an impact, brands need ad creative that actually hits. More CMOs are investing in pre- and post-flight measurement.

CMOs must design 2026 SEO budgets that balance defensive stability with offensive growth across AI and GEO channels. The post How CMOs Should Prioritize SEO Budgets In 2026 Q1 And H1 appeared first on Search Engine Journal.

The Internet Archive’s new WordPress plugin provides an easy way to bring the Archive into the SEO workflow The post 5 Reasons To Use The Internet Archive’s New WordPress Plugin appeared first on Search Engine Journal.

Google’s Year in Search shows AI tools led trending queries globally. Gemini ranked first worldwide, with DeepSeek appearing in both US and global lists. The post Google Year In Search 2025: Gemini, DeepSeek Top Trending Lists appeared first on Search Engine Journal.

Learn how to track visibility with Google AIO using easy-to-follow steps for improved online presence and site performance. The post Google AI Overviews: How To Measure Impressions & Track Visibility appeared first on Search Engine Journal.

This summer, the company launched a chatbot called Rig Advisor to help customers find the right instruments and products.

Publishers add vertical video feeds to their sites to boost engagement, attract video ad spend and compete with news creators.

We may be closing out 2025, but publishers aren’t retreating from the battle of AI search — some are escalating it, and they expect the fight to stretch deep into 2026. 

Digiday’s third annual Subscription Index examines and measures publishers’ subscription strategies to identify common approaches and key tactics among Bloomberg, The New York Times, Vox and others.

This WTF guide, sponsored by The Weather Company, digs into what weather targeting is — how it differs from other contextual signals, common misconceptions and misunderstandings and how advertisers across industries can maximize its effectiveness. Amid the many shifts in consumer behaviors, trends and other factors, global brands have now made understanding and leveraging consumer