Categoria: Tendências
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In AI and data, WPP Media revives a playbook it thinks it can finally win
It’s a line that’s been making the rounds with clients in the U.S. and the U.K. for months, ad execs told Digiday.
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Media Briefing: Amazon’s off-site ad push is becoming publishers’ post-cookie playbook
Amazon is fast becoming a partner du jour for publishers: a kind of post-cookie data wingman that’s helping them monetize the approximate 70 percent of the open web that’s now unaddressable.
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Google Gemini Adds Personalization From Past Chats
Google’s Gemini now personalizes replies from past chats and adds Temporary Chats, rolling out now with controls you can manage. The post Google Gemini Adds Personalization From Past Chats appeared first on Search Engine Journal.
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OpenAI Brings GPT-4o Back For Paid ChatGPT Users
OpenAI restores GPT-4o to the ChatGPT picker for paid users and promises advance notice on future deprecations. The post OpenAI Brings GPT-4o Back For Paid ChatGPT Users appeared first on Search Engine Journal.
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Building video strategies beyond CTV
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
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YouTube Lets Creators Pick Exact CTAs In Promote Website Ads
YouTube’s Promote tool now lets you choose specific calls to action for website traffic campaigns, like “Book now” or “Get quote.” The post YouTube Lets Creators Pick Exact CTAs In Promote Website Ads appeared first on Search Engine Journal.
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From Ranking To Reasoning: Philosophies Driving GEO Brand Presence Tools
Two distinct approaches are shaping how brands show up in AI responses: prompt tracking or entity influence. Which school of thought makes the cut? The post From Ranking To Reasoning: Philosophies Driving GEO Brand Presence Tools appeared first on Search Engine Journal.
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AI Search Changes Everything – Is Your Organization Built To Compete?
Ranking without representation means you’re invisible. Bill Hunt outlines how to restructure for AI Overviews, entity alignment, and competitive visibility. The post AI Search Changes Everything – Is Your Organization Built To Compete? appeared first on Search Engine Journal.
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How I Created an SEO Strategy That Increased a Client’s Search Visibility by 375%
Description: Struggling with SEO in volatile SERPs? Discover the 6-step strategy that boosted search visibility by 375% with a proven, repeatable process grounded in results.
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AI Thought Companion: Your 24/7 Partner in Mental Clarity
AI Thought Companion: Your 24/7 Partner in Mental Clarity Our lives are full of constant notifications, overflowing inboxes, and nonstop mental load. Many people are searching for tools that help them process thoughts, reduce anxiety, and sharpen focus. Enter the AI thought companion, an always available digital partner […] The post AI Thought Companion: Your…