This story was first published by Digiday sibling Modern Retail.
Walmart plans to launch several AI tools for Scintilla, its first-party data platform for suppliers and merchants (previously known as Walmart Luminate before rebranding this year).
These announcements come as Walmart Data Ventures — the division of Walmart created about five years ago to capitalize on its customer and inventory data — this week is holding Inspire, a conference in Arkansas for suppliers and merchants with an estimated 1,500 attendees. The platform’s data aims to identify the points of conversion for brands, physically and digitally. They range from store and supply chain data to customer data on shopping behaviors and perception.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
Deixe um comentário