Future of TV Briefing: Netflix plots next phase in its programmatic ad push

This week’s Future of TV Briefing looks at Netflix’s plans to provide more programmatic buying options for advertisers.

Nextflix

Netflix’s ad business enters its second year

Nielsen backtracks, VAB halts measurement collab, TikTok’s “qualified” view conundrum and more

Nextflix

As Netflix marks the one-year anniversary of launching its advertising business this week, the streaming service is in the process of expanding the programmatic side of that business.

This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.