AI slop, which we used to simply be called spam, now includes impressive but overwhelming content, muddying the definition as both a technical marvel and a source of digital pollution.
While advanced tools like Open AI’s text-to-video generator, Meta Vibes or Sora 2 videos, aren’t slop in themselves, like any generative tool they can flood the ecosystem with low-signal filler if abused. From fake viral clips to junk video inventory, it affects every link in the chain: publishers losing traffic and trust, creators competing with low-effort content, and advertisers risking brand adjacency.
Whether additional AI tools are seen as a breakthrough or just another slop factory depends less on the tool itself and more on how people use it.
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